Management Knowledge Of Clothing Shelves

The form of clothing shelves is becoming more and more abundant, and it has also become a major decorative part of the store itself. The main purpose of shelf setting is to facilitate customers to appreciate, pick up and try on clothing. If the clothing store management lacks shelf management, the goods cannot be replenished in time after they are sold out, which will easily lead to unsalable products occupying most of the store space, resulting in sales constraints, and will miss a lot of business opportunities and reduce competitiveness.
Shelf management should pay attention to the display volume of products with good profit to reach a certain proportion, and arrange them on the shelf display positions that are easy for customers to see and get. , to increase profits with a reasonable sales structure. There are many ways to display clothes on shelves, which is a part that needs to be adjusted frequently in daily management. Shelf management must master the common sense knowledge of adjusting shelves, and pay attention to maintaining the overall sense of harmony.
1. The goods are stacked and hung in an orderly manner, and the storefront is clean and tidy; all clothing should be kept clean and flat, and the tags must not be exposed and the packaging must be removed; all front display booths that can be seen by customers should be displayed in a set.
2. The top position of the shelf should choose the best-selling, classic style, and brightly colored clothing matching display (110 or 120 yards) among the goods in the group. All clothes hooks face the same direction and cannot face customers.
3. Whether the clothes are beautifully displayed should be based on the distance between the shoulders of the clothes as the main indicator, and the common standard is 5-7 cm in spring and summer. 7-10 cm for autumn and winter; display by color, that is, clothing of the same style or the same design element should be placed together.
4. The area of the clothing store is limited, and the goods that can be displayed on the shelves are limited. If there are too many goods, the upper and lower clothes can be displayed together, and the matching clothes can be evenly distributed on the shelves. Bottoms can only account for 20%-30% of the tops. The colors of the tops and bottoms should be coordinated, and the bottoms should be displayed at intervals. It is not possible to match every top with bottoms or to display the bottoms together. Skirts and trousers should be hung out , and the main color of a shelf can display up to three colors, black, white, and gray are commonly used display colors, which are easier to match with other clothing colors.
5. Do a good job in the positioning management of clothing products. Commodity positioning is a very important task for store shelf management. After the large-scale adjustment of the Suzhou shelf display, the display personnel must be familiar with the position and matching relationship of the products in time, so as to facilitate the development of sales work and not affect the accurate and fast service for customers.